MAMBA MENTALITY
Role: Art Direction Kobe Bryant often said the work he was most proud of was passing on his Mamba Mentality to the next generation. We partnered with Nike to continue Kobe’s legacy with Mamba Week: A comprehensive 5-day journey that unpacks Kobe's mentality. Each day represented one of Mamba’s values: Passion, Focus, Honesty, Fearless, Optimism. Together, it added up to a week dedicated to inspire a younger generation to be better today than they were yesterday.
