SNRKS: GFA Live
Role: Creative Direction/Concepting/Art Direction Gen Z lost their connection with Air Max, while sneaker culture has become more about resellers than the community. So for Air Max Day 2022, we created a live sneaker game show on the SNKRS app that not only allowed cities to compete for a cash prize for their chosen charitable projects. It brought the sneaker community together over the things they love the most. Sneakers.
