NIKE SYNC
Role: Concepting/Art Direction By digging deeper into the needs of female athletes we discovered Dr Stacy Sims and Nike Sync was born. The first programme of it's kind to plan workouts/runs/yoga around the menstrual cycle. We created Audio Guided Runs, NAQ (Never Asked Questions), a full suite of editorial content in app as well as partnering with leading female athletes and The Gurls Talk Podcast with Adwoa Aboah.
