AM720 X MAGIC LEAP
Role: Concepting/Art Director Taking the Nike AirMax720 virtual AirStore to physical store in Nike Town London. To encourage more movement, we have created an AR game with Magic Leap to bring to life our idea of capturing Air. Players will need to run and jump as quickly as possible to collect as many Air bubbles within 60s around the Cube in NTL. Once players have collected a min. amount of Air, they’ll be awarded with limited edition merch.
