PROJECT FEARLESS

Role: Art Direction Nike launched a virtual running programme to help keep people active and create a sense of community during the coronavirus pandemic. On 11 April, Nike hosted the Fearless Virtual Race to coincide with what should have been the Berlin Half, Milan Marathon and Paris Marathon. We created hype videos which told the stories of local run clubs and their members. Also creating a digital version of a pre-race pack, including curated playlists, a printable race number and bib so runners could feel the part when it was pinned to their running top to make them feel part of the action.