720 AIR STORE
Role: Concepting/Art Direction/Script Writing/Sound Design As part of the campaign celebrating the launch of AirMax720, Nike launched a mobile first virtual store, all from your mobile browser. Nike's 720 Air Store was an in browser meta landscape that lets shoppers buy limited-edition items. The virtual shopping assistant will rotate between different celebrity avatars, like designer Mini Swoosh, England footballer Raheem Sterling and DJ Peggy Gou. The graphic style was intentionally 90s/2000s due to the tech limitations on polygons and how a phone browser could render the experience. Also had the pleasure to work with the supremely talented http://weirdcore.tv/
